Bright Blonde Priming Serum

The Bright Blonde Essential Priming Serum from Oribe is an essential first step when caring for blonde hair. This serum is specially formulated with pigments. The brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 230°C. The hair is left restored, soft and lit from within.

Key ingredients:

Oribe Signature Complex (watermelon, lychee and Edelweiss flower): defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements

Pigments: correct brassiness, tone highlights and impart luminescent brightness and shine

Brightening Complex (lemon, ginger root and chamomile extracts): optimizes shade, tonality and luminosity

Sodium Hyaluronate: absorbs into hair to moisturize while hydrolyzed hyaluronic acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss

Lavender Flower Extract: helps nourish damaged and brittle hair while conditioning and adding shine

Prickly Pear Fruit Extract: smoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle

Sweet Violet Flower Extract: replenishes lost moisture to hydrate and condition

Benefits:

Brightens, tones and eliminates brassiness

Provides 230°C heat protection

Helps to repair and strengthen over-processed, brittle hair

Replenishes lost moisture to hydrate and restore softness to dry hair

Smoothes the cuticle and helps to improve elasticity

Enhances vibrancy for healthier looking hair

How to use:

Work through damp hair before styling to protect, tone and hydrate.