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PB STORIES
Press & PR Page
PRESS RELEASE
Perfectly Basics Concludes a Remarkable 19-Year Journey
Haarlem, April 2025 – After 19 inspiring years dedicated to fashion, quality, and service, Perfectly Basics will conclude its operations this summer. The webshop, which pioneered online fashion retail in 2006, will close its digital doors after the summer.
Perfectly Basics grew from an ambitious idea into an established and beloved webshop, known for its timeless style, carefully curated collections, and personal approach. In recent years, much effort and energy have been invested in building the brand’s future – including a successful replatforming and a name change to ‘PB’. Although the concept, with its strong focus on timelessness and quality, stood firm, the rapidly changing retail landscape – with increasing price pressure and shifting seasons – ultimately made it increasingly difficult to maintain this course.
Founders Peter Blaas and Birgit van den Beemt:
"We built PB with heart and soul and are grateful for the beautiful journey we've had. The engagement of our customers, partners, and team has been invaluable. Although it is a difficult decision to stop, we look back with pride on what we’ve accomplished together."
Perfectly Basics looks back with gratitude on nearly twenty years, during which slow fashion, service, and personal attention were at the core of the company. During that time, a strong foundation was laid with a loyal customer base and valuable collaborations with brands, suppliers, and partners – relationships that in many cases have grown into long-lasting and meaningful connections.
Perfectly Basics has started a clearance sale – a final opportunity to purchase beloved items from the collection. In this way, we are closing this special chapter in our own way: with care, respect, and gratitude to everyone who contributed to PB's success.
In this final phase, our customers, employees, and partners will remain central as always. Together, we’ll make this farewell a fitting conclusion.
Peter Blaas & Birgit van den Beemt
For more information or press inquiries:
Email: [email protected]
Website: www.pb.nl
Press information:
We are available on weekdays between 10:00 AM and 4:00 PM
Call +31 (0)23 5320373 and ask for Peter
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PB FOUNDERS
We started PB in the attic with a few Filippa K basics and a big dream. Nineteen years later, we look back on a journey full of creativity, perseverance, and above all, immense joy. With pride and nostalgia, we say goodbye to PB. We’re closing with heavy hearts, but we will never forget what we built together. We want to express our gratitude to our customers and the many wonderful brands and suppliers who, over the years, have become friends. Finally, we want to thank all the women (and a few men) who have worked at PB – we’re proud of every one of you! With love, P&B
