PB styling

Discover the secret of the typical French look

French fashion brands and the 'je ne sais quoi' style; a fashion style that appears effortless but is secretly meticulously thought out by Parisian women. It's all about investing in the right pieces - and this perfectly aligns with PB's basic philosophy.

French Style

The Finishing Touch

Beauty and Skincare

Do you want to know how our stylists combine French brands? Take a quick look at a selection from our Shop the Looks with that typical French vibe.

Shop the Looks

TIP

Want to continue the French luxury feeling in your interior? Opt for the delightful scented candles, fragrance sticks, and/or diffuser sets from Trudon. All inspired by rich French history and corresponding influences.

Blog by:

Joyce

Joyce knows everything about different body types. She excels at providing smart styling tips and tricks to highlight your best features. Additionally, she is the go-to person for occasion outfits with that little extra something.

Joyce

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How can you spot a Parisian woman? In a relaxed-fit T-shirt, an oversized blazer and/or trench coat, jeans or tailored pants, and ballerinas or brogues, sneakers, or low-heeled boots. The secret? Each item worn by a Parisienne has the perfect fit and length, with French women valuing quality brands that offer a timeless style. The basic wardrobe naturally includes not only the items mentioned above but also jersey basics, silk tops and blouses - think Equipment - cashmere sweaters, flowing long and short dresses, and skirts.

Because French women invest in timeless pieces, prints are subtly used by French brands. Exceptions to the rule include Zadig & Voltaire with a refined rock-chic style, IRO with a glam-chic vibe, and Vanessa Bruno with a boho undertone that push the boundaries of French style but never loses sight of the iconic timeless feel. The classic that should not be missing from your wardrobe? The Breton stripe! Tips from other French brands that add their own twist to the French style? American Vintage, DIEGA, Majestic Filatures, and SU Paris.

What do French women value as much as their outfit? Accessories! The preference is for multi-purpose accessories that effortlessly mix with every styling. From designer bags to shoes - where stylish comfort plays a big role. Sneakers, ballerinas, and low-heeled ankle boots are part of every Parisienne's basic wardrobe. Don't forget the sunglasses as the finishing touch. The must-have brands? Jerome Dreyfuss, IZIPIZI, K. Jacques St. Tropez, and See by Chloé

What is important to French women in addition to fashion? Skincare, skincare, and more skincare. French women and skincare go hand in hand, and no concessions are made. The skin is well cared for with high-quality products that boost the natural radiance of the skin. This natural look also dominates in makeup, avoiding excessive makeup and instead opting for soft nuances that highlight the beautiful features of the face. In our brand portfolio, we have a refined selection of beauty brands including Caudalie, Christophe Robin, Compagnie de Provence, Cosmydor, French Girl, and Patyka.