PB LIFESTYLE

Discover the bold and unique world of fashion label GANNI

We introduce GANNI as a new brand at PB, a brand centered around distinctive Scandinavian design combined with wearability. In this blog, we present GANNI and the true GANNI classics, and explain why these items undoubtedly deserve a place in everyone’s wardrobe.

Compilatie van beelden model draagt een luipaardprint broek, wit T-shirt en zwarte pufferjas, perfecte mix van comfort en stijl.

GANNI – Contemporary and Bold

GANNI Knitwear & Outerwear

Tip:

Complete your look by choosing a GANNI beanie, adding that extra touch to any winter outfit with ease.

Model staand in een zwarte GANNI bomberjack over een wit GANNI T-shirt, gecombineerd met een luipaardprint broek en buckle ballerina's.

Model zittend op de grond met een wit GANNI T-shirt en wijde GANNI luipaardprint broek, afgewerkt met gespschoenen.

Tip:

Still unsure about bold jeans? Start subtle with a GANNI leopard-print scrunchie for a touch of playful style!

GANNI Statement T-shirts

CEO Birgit & PB buying team:

We have chosen a varied collection of GANNI statement T-shirts that you can style entirely to your liking. This way, you can easily add a dose of fun to any look!

GANNI Buckle Ballerina's
& Accessories

Are you ready to become a #GANNIGIRL?

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Blog by:

Lotte

Do you struggle with integrating color into your daily outfits? Lotte excels at combining different colors and prints. With her fresh and modern approach to styling, she effortlessly creates the most personalized statement looks.

Lotte

Contact her

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GANNI – Contemporary and Bold

GANNI Knitwear & Outerwear

GANNI Statement T-shirts

GANNI Buckle Ballerina's
& Accessories

Are you ready to become a #GANNIGIRL?

GANNI has been around since 2000, but it wasn’t until Nicolaj and Ditte Refstrup took over the label in 2009 that it began to grow into the contemporary ready-to-wear brand we know today. While most Scandinavian brands are minimalist, GANNI stands out with bold silhouettes, prints, materials, and colors. At the same time, they skillfully balance this modern and daring character with comfort, sustainability, and a timeless appeal. From dresses to bags, every item is unmistakably a GANNI creation. Since 2009, more GANNI classics, or "GANNI ICONS," have been added to their collections each year. Think of the iconic leopard print, bold statement T-shirts, and more recently, the GANNI Bou Bag. Be inspired by these iconic products and their many styling possibilities!

When GANNI was founded, the label focused on creating the perfect cashmere sweater. Since then, the brand’s image has evolved dramatically, but they still prioritize producing high-quality and sustainable products. Now, they combine this with their unique “GANNI” style, which means you’ll find knitwear with interesting wool textures, bold colors, and striking silhouettes. The same applies to all their outerwear, from winter coats to summer styles. As a Danish brand, they understand better than anyone how important it is for a coat to be comfortable, practical, and, above all, stylish during the colder days. Whether you're looking for standout coats or beautiful knitwear essentials, GANNI has you covered for every season!

When it comes to essentials, a classic statement T-shirt is a must-have in your wardrobe. GANNI thinks the same way, which is why they expand their line of graphic and logo T-shirts each year. Discover our selection of recycled or organic cotton T-shirts with a signature GANNI twist. GANNI proves that sustainable doesn’t have to be boring—from various logo T-shirts to retro prints, each outfit gets a boost with these cheerful and eye-catching items!

Since GANNI introduced the buckle ballerina two years ago, it has become a staple both on the streets and in their collections—through summer and winter. It’s easy to see why this trendy shoe is so popular. The buckle ballerina is the perfect feminine shoe, elegant yet edgy and extremely comfortable. These ballerinas pair well with a variety of pants, jeans, and skirts, complementing any outfit. The eyelet details on the ballerinas have inspired GANNI to carry this feature over to their other shoes and accessories. Take, for instance, the bold hair clips with a bow detail—the perfect accessory to add a touch of femininity to your outfit.

TIP: For more styling inspiration, read PB’s blog on the comeback of ballerinas.

Since 2015, many women have shared their GANNI clothing and outfits with the hashtag #GANNIGIRLS on Instagram to inspire one another. #GANNIGIRLS dress boldly yet comfortably, effortlessly mixing different items and styles while looking flawless. At PB, we fully support this and are thrilled to share our favorite GANNI looks. From the runway in Paris to the streets of Copenhagen (or Amsterdam!), the combination of unique GANNI pieces and PB styling creates statement-making, comfortable outfits for any occasion. From the perfect dress to must-have jeans, you’ll find your favorite GANNI items at PB!

Discover the bold and unique world of fashion label GANNI

GANNI – Contemporary and Bold

GANNI Knitwear & Outerwear

Complete your look by choosing a GANNI beanie, adding that extra touch to any winter outfit with ease.

Still unsure about bold jeans? Start subtle with a GANNI leopard-print scrunchie for a touch of playful style!

GANNI Statement T-shirts

We have chosen a varied collection of GANNI statement T-shirts that you can style entirely to your liking. This way, you can easily add a dose of fun to any look!

GANNI Buckle Ballerina's & Accessories

Are you ready to become a #GANNIGIRL?

Looking for more brands like GANNI?

GANNI – Contemporary and Bold

GANNI Knitwear & Outerwear

GANNI Statement T-shirts

GANNI Buckle Ballerina's & Accessories

Are you ready to become a #GANNIGIRL?

GANNI Buckle Ballerina's
& Accessories

GANNI Buckle Ballerina's
& Accessories