Dear PB customers,

With heavy hearts, we must inform you that after 19 wonderful years, Perfectly Basics will be closing down this summer.

The fashion world is changing rapidly, and a concept like PB—where quality and timelessness are central—can no longer be sustainably maintained in this fast-paced and price-driven industry.

PB has always been more than just a webshop. For many of you, it became a way of living and enjoying online—and we have felt that love deeply over the years. We know so many loyal customers by name, know your style and wardrobe, and have shared many moments together. Your trust and loyalty have carried us, and that means something truly special to us—and the entire PB team.

Starting NOW, we are launching a clearance sale, and this is your last chance to get PB items. We’re operating with a smaller team and will soon only be reachable via email. Due to the total clearance, we will also apply a standard return fee.

DON’T MISS OUT!
Our stock is limited and SOLD OUT = REALLY SOLD OUT. This is the moment to grab your last favorite PB items, as we will permanently close our doors this summer. Deliveries and returns may take longer, but rest assured we will handle everything with care.

Shop consciously, choose what you know and what suits you, and be on time. This is the very last chance.

With a tear, a smile, and endless gratitude,

Peter & Birgit
& the entire PB team

We understand you may have questions following this announcement—that’s why we’ve created this FAQ page to assist you as best as possible.